Thursday 9 June 2011

Pricing and cost the full story

       Moo.com = £15.25 (20 Post Cards), 

       Ravensbourne Printing = £15 (15 A2 Prints),

       The royal Gallery = £70 mounted and packaged of A2 Prints (15 Prints)

       Sales - Profit Made / (Total Sales) = Ceri - £39.99 / clare - £29.99 / Adrian – 49.98 / Liz £15.99 Tara - £39.99 Nicola - £39.99. 

       £100 wedding photography fee.
Please refer to my blog to view a clear representation of my Budget.

Pros and Cons of Exhibition experience.

Pros 

  • Great experience
The experience was extremely beneficial and I feel I have learn't a lot from the exhibition. I learnt the types of process that u need to make an exhibition successful, such as promotion, marketing, identifying your target audience. Pricing, all vital points to make a business successful. I felt the photos that I picked were strong and had a lot of impact, I also made many sheets providing information about my self and the nature of the exhibition.

  • encouragement from peoples comments
I had a lot of positive comments stating that they enjoyed the exhibition and which photos they particularly liked.

  • Organisation making things happen 
I had to spend a great deal of time staying on track arranging meetings, calling up framing businesses, working out cost, dates when I could actually set and exhibition in the time frame. I felt it went well I had a small book which I logged all information down in, and I later put this into my blog as memory map. Its encouraging that I actually got an exhibition space and have had some interest in the sales. 

Cons

  • Not a great location
I could have done with being in a higher profile location such as London, however I managed to secure a space free of charge through some negotiations. The fees would have been far higher to hold a space in London.

  • Marketing
I would have like to pay some money to put my exhibition in the new shopper and inform the public to a larger level, this could have been done with leaflets through doors. I could have had a large stand in Bromley High street. I could have also set up a space in The college. However I did create posters, information guides, biography pages, as well as a large poster and an event on facebook which attracted many visitors.

  • Conclusion
Overall I found the experience exciting and I learnt new skills, I learnt the steps of how to set up an exhibition. The next step is getting in contact with other galleries across London. 

Friday 3 June 2011

Evidence of Exhibition.

I was proud of the exhibition, The work was displayed with plenty of space to appreciate the individual photos displayed. 






It was a great achievement to see my photos blown up to a large scale, The colours and visuals were striking and the images stood out clearly against the dark black foam board. It was my first exhibition and I had learnt a great dea.


Evidence of conformation email

Hi David
 
Just to confirm our conversation earlier today.
 
Our exhibitor has cancelled for the 1-15 June period here in the library, so you will now be able to hang your artwork on any of the screens available.  You can use as many or as few as you like – just make it look good!  You will need to set up after 12:00 noon on Wednesday, but you can keep it up there until Saturday 11 June.
 
Don’t forget you want to make an A4 size poster so we can display it outside in the windows. 
 
Contacts
 
Unfortunately I’m away until the 13th of June, so I won’t be able to see your exhibition, and I am really sorry about that.  I will ask one of my colleagues to take a few photos.
 
Jenny O’Leary – she is the other person who handles exhibitions here.  She is in on Tuesday and Wednesday of next week.  Her number is 020 8461 7184, and her email address is libby.dev@bromley.gov.uk.   If you need some help with getting a poster done, Jenny can probably help you.
 
Ian Cox – he is the fellow I introduced you to who sits in the same office as I do.  He will get you sorted on Wednesday afternoon.  His number is 020 8461 7179.
 
You can drive in to the Library loading bay (which is off Tetty Way – map attached) with your artwork and leave it there while you set up.  You can only leave your car for about an hour and a half and then you’ll have to go park at The Hill Car Park if you need to.
 
One thing you need to be aware of is that you leave everything at your own risk.  Although we do have CCTV, it doesn’t always prevent thefts from the library.  The staff won’t be able to watch so don’t leave anything valuable around.
 
The information that you gave me below is good, but I haven’t got time to get it up on our website.  So maybe do a page with this information and include a photo of either you or your artwork, make a few copies and leave them on the table.   Make sure you mention everywhere that you’re a student at Ravensbourne College .  It looks good for you and for us.
 
I hope it all goes well for you.
 
Liz
Liz Heel
Support Services Manager
Culture, Libraries and Leisure Division
Tel: (020) 8461 7241
Fax: (020) 8313 9975
liz.heel@bromley.gov.uk 
            

From: David Legge [mailto:d.legge@students.rave.ac.uk]
Sent: 27 May 2011 11:09
To: Heel, Liz
Subject: David Legge (Student) Photography - Exhibition, Tuesday till friday
 
Hi Liz,

I am just providing some information about my self.

David was born in the United Kingdom and from an early age, discovered that art was the perfect medium of expression.

After progressing through GCSE’s and a level’s, he went on to study foundation of Art and Design at Central Saint Martins and achieved merit. At present he is completing his BA in animation at Ravensbourne College of Design of Communication.

As well as having a deep fascination for art, he also enjoys photography and further developed these skills when he, decided to take a gap year and travelled around Asia on his own for four months. In this Gap year he fully explored his interest in other cultures experiencing historic temples, unusual customs, overwhelming hospitality and wild landscapes. The trip changed his outlook on life and confirmed that the world was truly inspiring, contrasting and ultimately fascinating.

David will carry on seizing every opportunity and continuing to develop his artistic and photographic skills.




07894745549
 
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Business cards

I could have benefited by having business cards. this would allow people to directly connect them selves from the gallery to my other work.


I am currently in the process of designing a business card. 

Post Cards

I thought it would be a good way to make some money at a small cost.


Using moo.com I spent £10 and purchased 20 post cards. The post cards provide mini versions of my images. 

Exhibition Ifromation



I thought it would be beneficial to create a biography, providing some brief but insightful information about my self. 


The second sheet provides information regrading the exhibition and the nature of my project, it also advertises my college. 

Print names and Information



I labeled each picture to give them a stronger sense of identity. I also created a code sheet which made it very simple for people to order them.